And finally GE Beauty was born!
After much mystery and anxiety, Camila Coutinho revealed everything about the new brand of hair products.
- GE Beauty offers high-performance items.
- Which can be customized to each other.
- Each combination offers different benefits.
There are seven products that can be combined in different ways, depending on your will, your needs and the time available.
Are they: shampoo, conditioning mask, leave-in finisher, and four enhancers? definition, fortifying, moisturizing and antioxidant.
Camila was willing to create vegan products, free of animal cruelty, dermatologically tested and with natural preservatives.
GE Beauty aims to promote a ritual of personal care and self-care while bathing. This is not just a simple hair treatment, but a time to enjoy it.
On the GE Beauty website, you can find a megamanual of instructions on how to create each mix. The brand explains the possible combinations and ideal quantities for each use.
In an interview with Dia de Beauté, Camila said that the brand invites consumers to calmly observe their own hair, to understand their needs, it is an exercise in attention.
All products are now available on the official GE Beauty website. The prices range between R $ 49. 90 and R $ 62.
What did you think of the novelty?Are you looking forward to trying this customization scheme?
I wish Cami every success in the world in this business. Fly, friend! You deserve the world!